Innovate with LENTA
We are looking for international startups ready to enter Russia’s dynamic retail market
Application deadline: 8 November, 2020
First applications will receive priority consideration
Operates
250
hypermarkets
Present across
88
cities in Russia
Operates
135
supermarkets
Operates
12
distribution centers
About
16
million active loyalty cardholders
LENTA is the largest hypermarket chain and the fourth largest retail chain in the Russian Federation
SCOUTING GEOGRAPHY
Opportunities for startups
Paid pilot
You will have an opportunity to launch a paid pilot project with LENTA, virtually, or on-site.
Business customer
Working with LENTA’s business units, you can identify what the company needs and modify your solution to suit its requirements.
Expertise
You will receive in-depth feedback on your product or solution from leading experts in the retail industry.
Scaling
If a pilot is successful, you will have an opportunity to integrate your solution in LENTA’s business-processes and infrastructure.
Corporate access
Access to and potential cooperation with other Russian companies of the investment group Severgroup.
MAIN STREAMS
Selection criteria
A registered legal entity
A turnkey solution that can be piloted immediately
First sales or realized pilot projects in the retail industry
Readiness to conduct a pilot project and implement your solution in Russia
At least two team members
Intellectual property rights (desirable)
Timeline
Accelerator launch
October 13, 2020
Webinar
October 28, 2020
Applications deadline
November 8, 2020
Expert assessment
until November 22, 2020
Pitch-session
November 30, 2020
Pilots launch
January 2021
Experts
Edward Doeffinger
Chief Operational Officer, Lenta
Joern Arnhold
Supply Chain Director, Lenta
Sergey Korotkov
Chief Information and Digital Innovation Officer, Lenta
Kirill Chemykhin
Technical Development Director, Lenta
Andrey Kastyulin
Transformation Director, Lenta
Olga Karaeva
Innovation Centre Director, Lenta
Anna Yuhno
Deputy HR Director, Lenta
Margarita Titova
Head of Talent management, Lenta
Robert Chervinski
Head of Supply Chain Development, Lenta
Ekaterina Petrova
Managing Director of Corporate Accelerator, GenerationS
Irina Martynova
Head of Corporate Direction, GenerationS
Alexandra Khasirdzheva
Project Manager, GenerationS
Ani Oganesyan
International Project Manager, GenerationS
FAQ
News
16 October 2020
“Innovate with Lenta” expert series: Dmitry Bogod, Chief Strategy & Marketing Officer, on digitalization, digital assistants and customer journey
16 October 2020
“Innovate with Lenta” expert series: Olga Karaeva, Innovation Centre Director, on key features of innovative company
16 October 2020
“Innovate with Lenta” expert series: Joern Arnhold, Supply Chain Director on key technologies company is looking for in the logistics and supply chain
16 October 2020
“Innovate with Lenta” expert series: Kirill Chemykhin, Technical Development Director, on robotic automation of processes and its necessity
16 October 2020
Lenta and GenerationS launched a call for startups with retail industry solutions
14 October 2020
Russian retail giant seeks UK tech start-ups
13 October 2020
GenerationS and Lenta are looking for international startups
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