Operates
250
hypermarkets
Present across
88
cities in Russia
Operates
135
supermarkets
Operates
12
distribution centers
About
16
million active loyalty cardholders
LENTA is the largest hypermarket chain and the fourth largest retail chain in the Russian Federation
SCOUTING GEOGRAPHY
Opportunities for startups
Paid pilot
You will have an opportunity to launch a paid pilot project with LENTA, virtually, or on-site.
Business customer
Working with LENTA’s business units, you can identify what the company needs and modify your solution to suit its requirements.
Expertise
You will receive in-depth feedback on your product or solution from leading experts in the retail industry.
Scaling
If a pilot is successful, you will have an opportunity to integrate your solution in LENTA’s business-processes and infrastructure.
Corporate access
Access to and potential cooperation with other Russian companies of the investment group Severgroup.
MAIN STREAMS
OPERATIONS
AUTOMATION OF STORE OPERATIONS
Robotization of in-house production processes, including 3D printing
Cafe robotization: preparing and serving food and drinks
Robotic cleaning of sales areas during customer presence
Automated system of supervisory control and management of energy resources of stores
Automated solutions for wastewater monitoring and treatment technologies
Video analytics solutions for controlling operations standards
Digitalization of the selection of goods and checkout, including checkout of controlled goods - age verification, goods protected by anti-theft means, etc.
Address storage for hypermarkets
New approaches to product display and execution control
Fraud prevention in stores
Tips for employees when performing routine operations.
Realization of digital endless shelf in physical stores
Managing the availability of goods on the shelves
New solutions for the delivery of goods
Price change management
Charge automation
Task manager for employees
Other technologies
NEW CONSUMER SERVICES
Recommendation services for individual rations selection
Services for planning store visits
Additional services for shoppers in stores and parking lots
Food trucks: Transformer trucks and unmanned vehicles
Interactive in-store assistants
In-store self-service technology
Services for online purchases of goods
NEW MATERIALS
Packaging that extends product shelf life
Biodegradable packaging
Recycling food waste into functional materials
MARKETING
Technologies and new data sources for examining shopping experience
Smart vending that interacts with the buyer
In-store ad inventory management.
Services for controlling the execution of tasks by couriers
New services for online product sales.
Customer service digitalization
Automation of receiving and processing feedback from buyers
HR
Automation of mass recruiting
Shift planning technologies, including for short shifts
Store hours management
Monitoring employees’ work, including using mobile sensors and stationary devices
Employee training services
Remote work services
Outsourcing solutions
LOGISTICS AND SUPPLY CHAINS
AUTOMATION OF LOGISTICS OPERATIONS
Automation of goods receipt and control of operations
Route optimization and planning services
Warehouse operations robotization
Technologies aimed at improving process efficiency
Solutions aimed at improving employee safety
RESOURCE SAVING TECHNOLOGIES (ENERGY, WATER) FOR STORES
PLATFORMS FOR INTERACTION WITH SUPPLIERS
TECHNOLOGIES FOR PRIVATE LABEL PROMOTION
TECHNOLOGIES FOR TRACKING GOODS FROM MANUFACTURER TO SHELF
Selection criteria
A registered legal entity
A turnkey solution that can be piloted immediately
First sales or realized pilot projects in the retail industry
Readiness to conduct a pilot project and implement your solution in Russia
At least two team members
Intellectual property rights (desirable)
Timeline
Accelerator launch
October 13, 2020
Applications deadline
November 15, 2020
Expert assessment
December 10, 2020
Pitch-session
December 17, 2020
Pilots launch
January 2021
Experts
Edward Doeffinger
Chief Operational Officer, Lenta
Joern Arnhold
Supply Chain Director, Lenta
Sergey Korotkov
Chief Information and Digital Innovation Officer, Lenta
Kirill Chemykhin
Technical Development Director, Lenta
Andrey Kastyulin
Transformation Director, Lenta
Olga Karaeva
Innovation Centre Director, Lenta
Anna Yuhno
Deputy HR Director, Lenta
Margarita Titova
Head of Talent management, Lenta
Robert Chervinski
Head of Supply Chain Development, Lenta
Ekaterina Petrova
Managing Director of Corporate Accelerator, GenerationS
Irina Martynova
Head of Corporate Direction, GenerationS
Alexandra Khasirdzheva
Project Manager, GenerationS
Ani Oganesyan
International Project Manager, GenerationS
FAQ
Should I share confidential information about my project?
No. In your application and presentation please specify only the data that can be disclosed without an NDA (non-disclosure agreement).
I represent two projects. Can I submit multiple applications?
Yes, you can submit two applications. Register a second profile on the website and apply with your second project.
Is it possible to get an in-person consultation on my project?
The accelerator team sometimes participates in partner events or organizes its own events where you can get advice. Follow the news on our website or social networks.
News
20 January 2021
Lenta and GenerationS selected retail startups to launch pilot projects
1 December 2020
Lenta and GenerationS sum up the results of the first international projects selection
19 November 2020
"Innovation that scales - the role of accelerators in transforming retail industry"
11 November 2020
Support the challengers: why progressive retail leaders recognise the importance of start-up innovation
11 November 2020
Online meetup with Lenta: pitch session of Israeli startups in retail
9 November 2020
Innovation Space webinar series
5 November 2020
Russian or international startups, mature or at the MVP stage – how companies choose innovative technologies
28 October 2020
Online meetup. Innovations in retail: what you need to know for piloting with Lenta
22 October 2020
Reboot 2.0: retail before and аfter Innovations
16 October 2020
“Innovate with Lenta” expert series: Dmitry Bogod, Chief Strategy & Marketing Officer, on digitalization, digital assistants and customer journey
16 October 2020
“Innovate with Lenta” expert series: Olga Karaeva, Innovation Centre Director, on key features of innovative company
16 October 2020
“Innovate with Lenta” expert series: Joern Arnhold, Supply Chain Director on key technologies company is looking for in the logistics and supply chain
16 October 2020
“Innovate with Lenta” expert series: Kirill Chemykhin, Technical Development Director, on robotic automation of processes and its necessity
16 October 2020
Lenta and GenerationS launched a call for startups with retail industry solutions
14 October 2020
Russian retail giant seeks UK tech start-ups
13 October 2020
GenerationS and Lenta are looking for international startups
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